Search Engine Optimisation (SEO)

Marketing your website on the search engines is an important step to take in order to maximise the potential of your website. Gversion spends hours and hours every month staying up to date with the latest search engine developments in order to ensure that its clients can be noticed on the major search engines.

Why do websites rank highly on search engines?

The key to ranking highly on search engines is to convince the search engines that your website is “relevant” to the keywords that you want to rank for. This is achieved through two main aspects and is what the process of search engine optimisation focuses on.

Optimised Content

Firstly, your website must be optimised in terms of the content on the pages. Search engines like to see the words that you want to rank for embedded on pages within your site. This does not mean that you should repeat the word hundreds of times. It is about positioning keyword on web pages so that there is a careful balance. The design of the website must be easy for search engines to crawl and the content should be well structured so that every page is accessible. The difficulty is developing sites that are pleasing to the user as well as to the search engines and minimising this trade off.

As part of the search engine optimisation process, Gversion will ensure that your website is well optimised in terms of content and design so that both the search engines and users can navigate your site easily and on a  regular basis.

Quality Link Building

The second important factor is to gain quality links to your websites. Links to your website should be placed on other websites that are in a related industry to your own and that are well respected in the search engine’s eyes. Carefully selecting the correct websites to link to and managing this link campaign is considered just as important as well optimised content. Gversion has developed its own database system to facilitate in the link building and management process. This invaluable product is called Link Manager and can be bolted on to your website so that you yourself can start building links to your website.

The first step to take…

In order to achieve the most realistic results it is necessary to evaluate which keywords should be targeted. This is an important first step to take and must be correctly identified as it is the starting point of your search engine marketing campaign. Please contact us to discuss this further and we will be pleased to offer our guidance.